Sometimes, things just… align.
When Maria Gretzer, one of Sweden’s most accomplished riders, trainers and role models in equestrian sport, recently appeared on the cover of Ridsport magazine, it wasn’t only a strong equestrian profile that took centre stage – it was also an expression of what modern equestrianism can look like.
In the image, she is wearing our Rosa and Leo Teddy Jacket.
No styled campaign shoot.
No paid collaboration.
Just a woman in her element – with her style, her presence, her strength.
For us at Riders Denim, that is exactly where our brand belongs.
We don’t create garments to fit into a traditional mould.
We create pieces for women who already know who they are – in the stable and beyond.
That Maria Gretzer wore our jacket on one of the most visible equestrian magazine covers right now wasn’t something we planned.
But it is a confirmation of something we strongly believe in:
That equestrian sport is changing.
That style and function are not opposites.
That you don’t have to compromise your identity just because you love horses.
Riders Denim is for women who love equestrian sport –
but don’t recognise themselves in the traditional equestrian aesthetic.
And sometimes… that becomes visible on the front page.
/ Jenny
Founder, Riders Denim
The jacket she is wearing is one she returns to – in the stable, in everyday life, and when stepping into the spotlight.
The Riders Denim Rosa and Leo Teddy Jacket is designed for movement, presence and personal expression – nothing more, nothing less.
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